Samplified and Xiamen NewSound Technology Company Ltd announced that NewSound is the first manufacturer to join the Clementine Audio Platform, which recently won the 2017 National Science Foundation’s Hearables Challenge. Clementine was developed by Samplified. NewSound is a China-based company that manufacturers hearing aids that are distributed via a chain of 300 corporate-owned stores in China as well as via distributors in 40 other countries, according to the company.

In the newly signed partnership, NewSound will reportedly manufacture the first audio wearable with Clementine Wear Inside, the SnowOwl according to the announcement.

The SnowOwl is for anyone who is interested in or in need of listening to personalized audio. Imagine music entering your ears that perfectly matches your hearing profile, which is something as unique as your fingerprint. The SnowOwl can also serve as a listening device that is sound-amplified where it needs to be amplified; noise can be suppressed from any direction you don’t want it from. The SnowOwl is supported by the Clementine Wear app, available for iOS and Android phones, according to Samplified.

From January 1, 2018, NewSound will start selling the SnowOwl under its own brand and to private-label customers, according to the announcement. Furthermore, NewSound will develop and connect a range of new products with Clementine Wear Inside. Samplified and Newsound have started to explore opportunities for distribution in China and other Asian countries.

The Clementine Audio Platform is open to manufacturers of audio or hearing products and offers high-end, personalized audio that can be used in hearables and audio wearables sold over-the-counter or serviced via healthcare professionals.

Clementine: “We are very proud of our partnership with NewSound. With their long experience and excellent R&D capability in both medical and OTC products for the global market, NewSound is well positioned for significant growth in the hearable and wearable market as well as the new OTC Hearing Aid law [OTC hearing aid market] in the USA.”

“The Clementine Audio platform allows for products to be suitable for self-service and/or service by a healthcare professional and is very attractive for many channels, especially in Asia and the US,” said Yu. “The Samplified team has a very strong track record and the SnowOwl and the Hearables Challenge Award are excellent examples of that. We are very pleased to be the launching partner for this exciting innovation.”